Move models 

We believe that marketing models are powerful tools to aid thinking when reviewing strategic options and selecting the best future direction for a company. the marketing was very difficult selling to customer. 

Base Sales: This is the natural demand for the product driven by economic factors like pricing,

Incremental Sales: Incremental sales are the component of sales driven by marketing and promotional activities.

• ROI by marketing activity
• Eff
• Contribution by marketing activity
• ectiveness of marketing activity
• Optimal distribution of spend